Evan Hirsch Reframes Resale as Couture with Second NYFW ShopGoodwill.com® Collaboration
On Friday night in TriBeCa, Evan Hirsch officially stepped onto the Council of Fashion Designers of America’s New York Fashion Week calendar for the first time, and he did it by doubling down on secondhand. In partnership with ShopGoodwill.com, Hirsch presented a tightly edited five-look collection that reframed resale not as resourcefulness, but as raw couture material. Held at Friedrichs Pontone, the presentation marked their second collaboration following last season’s expansive 30-plus-look runway show. This time, the message was sharper. Fewer looks. More intention. Elevated craftsmanship.
Each design pulled directly from a trending category on ShopGoodwill.com, transforming digital treasure-hunt finds into sculptural, high-fashion statements. It wasn’t about thrift. It was about transformation.
The opening bridal-inspired gown immediately set the tone. Constructed from hundreds of repurposed jewelry fragments, the surface glinted with hand-placed vintage hardware. Reworked French lace sourced from a high-low wedding dress anchored the silhouette. It didn’t feel nostalgic. It felt defiantly opulent.
Then came “Evan’s Choice.” Vintage toys became the reference point, with a beaded carousel horse motif embellishing an upcycled Calvin Klein column dress. A structured cage crinoline added architectural drama, while bows and circus-inflected details injected whimsy without losing precision. Playful, but disciplined.
Menswear followed with equal impact. A Joseph Abboud suit was reconstructed brick-by-brick in LEGO-like square beadwork, forming a dimensional mosaic across both jacket and trousers. A recycled patchwork cape and matching beaded top hat pushed the look into theatrical territory, but the tailoring kept it grounded.
The “Weird, Wacky & Wild” look leaned into exaggerated proportion. Circular shoulders. Cone-shaped sleeves. A textured pink skirt crafted from repurposed tablecloth fabric. Volume without apology. Drama without hesitation.
The closing moment was the most resonant. A silk gown hand-painted across more than 15 yards of recycled fabric in collaboration with Art Strong NYC featured brushstrokes contributed by young students. The artwork was assembled into a layered cape silhouette, a literal embodiment of Goodwill’s mission: opportunity, reinvention, and access through creativity.
Inside the gallery, the energy stayed constant. Editors, digital creators, and industry insiders documented every detail at close range. Phones were up. Flashes were nonstop. Hirsch, who commands a strong TikTok following, moved effortlessly between couture craftsman and digital-era personality. That duality felt authentic and very much aligned with fashion’s current evolution.
With resale continuing its meteoric rise, Hirsch’s official NYFW debut signals something bigger than a personal milestone. It suggests a shift in how the industry frames secondhand. Not as a compromise. Not as sustainability alone.
But as couture.
Photo credit: Very New York