AUTRY x Maison MIHARA YASUHIRO Light Up Tokyo Fashion Week
Tokyo Fashion Week came alive on September 2 as AUTRY and Maison MIHARA YASUHIRO unveiled their Broken Something Capsule. The launch took over the legendary WALL&WALL in Omotesandō, turning the venue into a hub where fashion, music, and culture collided.
A Collaboration with Edge
The capsule is a fresh spin on AUTRY’s classic Medalist sneaker, reimagined through the avant-garde perspective of Mihara Yasuhiro. The design keeps the familiar upper but introduces a clay-modeled midsole and oversized outsole that feel sculptural and bold. A four-step artisanal process finishes the sole with a worn-in, vintage feel, striking a balance between authenticity and experimentation.
First previewed at Maison MIHARA YASUHIRO’s runway show in January, the sneaker now arrives with an AI-driven campaign that pushes the collaboration’s philosophy of merging Eastern and Western creative visions.
A Guest List with Star Power
The energy inside WALL&WALL was undeniable. Jeon Somi and Changbin of Stray Kids flew in from Seoul and immediately became the center of attention. From Tokyo, style icon Airu Kubozuka and actress Dream Ami added to the star-studded mix. The diverse guest list reflected the capsule’s global spirit, attracting tastemakers from across the fashion, music, and art worlds.
When Fashion Meets Sound
The night opened with a vibrant set from DJ duo UNA + MATCHA, who set the pace with eclectic beats. The momentum built when Japanese techno legend Ken Ishii took the stage, later joined by Mihara Yasuhiro himself for a back-to-back set that blurred the lines between fashion, sound, and performance. It turned the launch into an experience that went far beyond sneakers.
The Vision Behind the Brands
Maison MIHARA YASUHIRO, founded in 1996, is known for fusing conceptual artistry with fashion and reshaping the dialogue between sportswear and style. AUTRY, a cult-favorite tennis sneaker brand from the 1980s, was revived in 2019 with a focus on staying true to its heritage while evolving for today’s cultural landscape.
The Takeaway
The Broken Something Capsule is not just another collaboration. It’s a bold statement that bridges cultures, celebrates craftsmanship, and cements AUTRY x Maison MIHARA YASUHIRO as one of the most talked-about moments of Tokyo Fashion Week.
photo credits: Purple pr.