Crown Royal Marquis Debuts Marquis Moments During NYFW
During fashion’s biggest week in New York, Crown Royal didn’t just introduce a new bottle; it introduced a vibe.
Crown Royal Marquis officially made its nationwide debut with Marquis Moments, a celebration rooted in the kind of nights that start simple and somehow turn into something unforgettable. And honestly? There was no better backdrop than New York Fashion Week to set it off.
The evening began in SoHo alongside contemporary fashion label Purple with a co-branded capsule reveal at the PURPLE store. It felt polished, curated, and fashion-forward exactly what you’d expect during fashion week. But the real magic happened when the night took a turn.
Guests arrived at Scarr’s Pizza, which had been transformed from a downtown slice shop into a lively dance floor. It may sound surprising to have a dance party at Scarr’s, but it perfectly fits the vibe of the evening. Crown Royal Marquis cocktails were readily available as the atmosphere shifted from a stylish gathering to a vibrant cultural moment.
On the decks were Joe Kay, founder of Soulection, and Chase B, who delivered sets that felt nostalgic, current, and community-driven all at once. It wasn’t just about music — it was about connection. The type of connection that only happens when the right people are in the room, and the energy is aligned.
The launch also marked the beginning of the Marquis Moments with Soulection Tour, arriving as Soulection celebrates 15 years of shaping global music culture. As Joe Kay shared, the heartbeat has always been the dance floor — and that authenticity carried throughout the night.
Upcoming stops include Los Angeles, Houston, Chicago, and more, each city promising its own version of a Marquis Moment — spontaneous, high-energy, and rooted in culture.
Now available nationwide at a suggested retail price of $39.99, Crown Royal Marquis isn’t just entering the market — it’s stepping directly into the nightlife conversation. And if this kickoff was any indication, the moments are just getting started.
Photo Credit: Hunter PR