Myles Lloyd Retreats to the Wilderness in “Closer” Video
Myles Lloyd‘s fresh, conversationally melodic R&B sound is making waves in his hometown of Montreal and beyond. The R&B singer-songwriter releases the video for his new song, “Closer,” which dropped last week. A propulsive slow jam, the song finds Myles sinking into a sumptuous instrumental, as he makes a seductive plea to his intended with a gently sighing hook: “I just need you closer.”
“I made ‘Closer’ about that feeling when no matter how much you see someone it never feels like enough,” says Myles Lloyd. “Even when I physically see them next to me, it somehow feels like there’s a disconnect.”
Directed by Dan LeMoyne, who teamed with Myles on the recent video for viral single “Drive Me Crazy,” the video follows Myles to a waterside location, as he broods in a remote cabin and attempts to escape his troubles. Shot in a 4:3 aspect ratio, the video is drenched in deep orange hues, interspersing Myles’ performance with clips of sailing boats, soaring seagulls, and more.
Says Myles, “Inspired by the writings of Carlos Castaneda, my vision for ‘Closer’ was to create a dreamscape where the sky opens up and an unseen force pulls me towards something i can feel but can’t figuratively reach.”
Included on OnesToWatch’s #NowWatching playlist, “Closer” follows in the wake of “Drive Me Crazy,” a futuristic R&B banger that has has grown into one of Myles Lloyd’s biggest songs to date. After building anticipation with snippets and intriguing Instagram videos, the song hit the ground running upon release, generating over 6k short-form video creations, drawing the attention of artists like Ty Dolla $ign, and earning “Tune Of The Week” status from Uber UK. The song earned acclaim from UPROXX and was named one of the best Montreal songs of 2024 by Cult MTL. Earlier this summer, Myles shared the video for “Drive Me Crazy,” working with director Dan LeMoyne to create a haunted love story for the modern age.
“Drive Me Crazy” received an unexpected boost when the song found its way to K-Pop superstars ENHYPEN, who played the song on stream and raved about it to their legion of fans. To date, the song has generated more than 21 million streams across platforms and racked up over 187k worldwide Shazams, reaching the Top 200 in South Korea behind its endorsement by ENHYPEN and other groups like NCT. Most recently, Myles teamed up with star DJ BUNT. to release “Crazy,” a dance remix of the song, which has over 4 million Spotify streams since its release on August 1st.
“Drive Me Crazy” is only the latest chapter in Myles Lloyd’s rise. The 25-year-old singer-songwriter has been progressing steadily since releasing his 2019 debut Goodbye, home to his fan-favorite single “I Want It All” (1+ million Spotify streams), and since emerging, he has earned praise from Complex, PAPER Mag, Teen Vogue, Wonderland, and more. Last year, Myles released the 9-track WHAT MORE CAN I SAY? project, home to heartfelt songs like “NEVER BE THE SAME” and the playful title track.
Now, with “Drive Me Crazy” on the rise and “Closer” out in the world, Myles Lloyd plans his next move, one that will elevate him from Montreal’s favorite son to an international concern. Stay tuned for much more.
Photo credit: Kirk Lisaj