Chloe Wine Collection & Drybar Unveil the Holiday Bow Bar
Chloe Wine Collection & Drybar Unveil the Holiday Bow Bar: Where Glam Meets Indulgence This Season
The holidays just got more stylish, and a whole lot sweeter. Chloe Wine Collection and Drybar® are teaming up to turn your seasonal blowout into a full-on moment of self-care, sparkle, and celebration with the debut of the Holiday Bow Bar, running nationwide from November 17 through January 4.
Think luxe bows, a crisp pour of Chloe Pinot Grigio, and festive add-ons that make every appointment feel like a holiday treat you absolutely deserve.
This collaboration blends beauty, fashion, and a touch of whimsy-infusing the season’s hottest accessory, the statement bow, directly into your glam routine.
“The holidays are about embracing moments of joy and self-care, even amidst the hustle,” says Michelle Diemer, Senior Marketing Director for Chloe Wine Collection. “We wanted to create a multi-sensory moment that makes women feel confident, celebrated, and ready to take on the season in style.”
Drybar, already the go-to haven for relaxation and effortless glam, becomes even more of a sanctuary during the holiday rush. With Chloe Wine Collection in the mix, your blowout isn’t just a beauty service, it’s an escape.
Inside the Holiday Bow Bar Experience
Available at participating Drybar shops, the Holiday Bow Bar offers a trio of stylish perks designed to elevate both your look and your mood:
A Limited-Edition Lele Sadoughi Bow $8 Add-On
Choose between a chic ivory or black satin bow crafted by famed accessories designer Lele Sadoughi. Valued at $48, this luxe hair accessory instantly upgrades any style and is installed as part of your blowout.
A Complimentary Glass of Chloe Wine
Guests 21+ can enjoy a pour of Chloe Pinot Grigio, a crisp, elegant favorite,while they get styled. Consider it the ultimate glam-and-sip moment.
Gift Wrapping While You Glam (Select Cities)
Clients in New York City, Los Angeles, and Dallas can multitask like pros with the Holiday Bow Bar Gift Wrapping Experience, available during the busiest holiday shopping weekends:
• December 13–14
• December 20–21
Bring up to two gifts to be professionally wrapped while you enjoy your service and your wine. This is peak efficiency wrapped in peak glamour.
“Our collaboration with Chloe Wine Collection lets us elevate the Drybar experience with a designer accessory and a little extra holiday cheer,” says Elyse Blouin, Chief Marketing Officer of WellBiz Brands. “We want the season to feel enjoyable, not overwhelming.”
Where to Experience the Holiday Bow Bar Wrapping Weekends
New York City
Drybar Tribeca
180 W Broadway, New York, NY 10013
Steps from SoHo, Fifth Ave, Union Square, and Brookfield Place.
Los Angeles
Drybar Culver City
3808 Main St, Culver City, CA 90232
Moments from The Grove and Beverly Center.
Dallas
Drybar NorthPark Dallas
8687 N Central Expressway, Dallas, TX 75225
Close to NorthPark Center, Galleria Dallas, and Highland Park Village.
How to Book
To add the Bow & Wine Upgrade, select the enhancement when checking in for your appointment at any participating Drybar location.
For gift-wrapping weekends, book a regular service at one of our participating NYC, LA, or Dallas shops during the dates above.
More details at:
About Chloe Wine Collection
Chloe Wine Collection crafts award-winning wines celebrated for elegance and modern sophistication. Beloved for its standout Chloe Pinot Grigio—sourced from Italy’s Valdadige D.O.C. and rated 92 points by The Tasting Panel—the collection also includes Sauvignon Blanc, Prosecco, Chardonnay, Pinot Noir, Rosé, and Cabernet Sauvignon.
Learn more: www.chloewinecollection.com
Photo credit : Hunter pr