Ashley LaMarca : Curls & Confidence
Meet the Curly Hair Muse Inspiring Confidence, One Routine at a Time
What started as a personal passion quickly evolved into a powerful platform of beauty, authenticity, and self-love. In 2022, while pursuing her master’s in health administration, Ashley LaMarca began sharing snapshots of her natural hair journey online, never expecting that her honest routines and radiant curls would resonate with thousands. Today, her curly hair routine has become a go-to guide for many, especially those navigating their path to hair confidence. From sleek Miami blowouts to no-makeup makeup days, she continues to show that beauty is about embracing who you are and doing it unapologetically.
We sat down with her to talk all things beauty, balance, and staying grounded in an ever-evolving digital world.
Zoey: Your curly hair routine has become a go-to guide for so many. What inspired you to start sharing your natural hair journey online?
Ashley LaMarca: I have been passionate about beauty and fashion ever since I was a little girl. I did not start sharing my journey online until 2022 when I was a student in my health administration master’s program, and once I did, I fell in love with it. I quickly started sharing more and more of what I’ve always loved after any traction I received, large or small. My curly hair is something I’ve always dealt with, but didn’t have the inspiration to share until social media shifted into a place where people could openly share their stories, ideas, and lives.
Zoey: How do you strike a balance between staying relatable and maintaining your brand as your platform continues to grow?
Ashley LaMarca: I’ve always communicated on my platforms the same way I would to a close friend. I am grateful for the community I have built and pride myself on staying true to who I am and my values, despite the growth in followers.
Zoey: You’ve built such a strong community around embracing natural beauty. What’s one piece of advice you’d give to someone struggling with their hair confidence?
Ashley LaMarca: Do what is best for you! Trial & error will be your best friend until you figure out what routine and products do the trick. Embracing our natural hair has such a positive snowball effect. The more we leave it natural, the healthier it will be, and the more confidence we will have in it!
Zoey: Your blowout routine is just as iconic as your curly looks. What’s your go-to product for achieving a sleek, long-lasting blowout in Miami’s humidity?
Ashley LaMarca: Every blowout of mine consists of at least three products: a heat protectant, a bond smoother, a heat-activated shine spray, and a nourishing hair oil.
Zoey: What’s one beauty trend you’re loving right now and one you’re ready to see go?
Ashley LaMarca: I’ve been loving no-makeup makeup looks, especially for summer!
Zoey: Can you tell us more about the special project you’re working on this year? Any hints you can share?
Ashley LaMarca: My special project is one my followers would not initially expect me to launch, yet it is something I am very passionate about. It will be a representation of who I am, my values, and my style.
Zoey: Being in front of the camera every day can be a lot. How do you stay grounded and protect your mental well-being?
Ashley LaMarca: As a girl who rarely takes breaks, I have been trying to take more breaks. I have recently dived back into my desire to spend time alone, outdoors, and off my phone. Social media has no limit on work, and essentially any part of my life can be recorded—so I need to take time out of the day to disconnect, go on a walk, listen to audiobooks, or exercise, and not ‘doom-scroll’.
Zoey: How has living in Miami influenced your style and beauty routines?
Ashley LaMarca: The weather has made a huge difference in my routines. I’ve had to account for hot days, humidity, and oily skin. I use products to mattify my makeup and tame frizzy hair.
Zoey: What’s one behind-the-scenes secret your audience would be surprised to know about your content creation process?
Ashley LaMarca: I use additional portable lights to brighten up my room while recording, despite using a 15-bulb vanity mirror.
Zoey: Lastly, what does beauty mean to you in this chapter of your life, and how has that evolved since you first started?
Ashley LaMarca: To me, beauty means embracing our natural selves and enhancing the features we already have. Feeling confident in who we are radiates beauty, and to me, it means loving who you are and not comparing yourself to others. I’ve learned to live by this—one flower does not take away the beauty from another!
Whether she’s embracing her curls or experimenting with sleek blowouts, Ashley LaMarca continues to redefine what it means to show up as your authentic self, both online and off. Her journey proves that beauty isn’t about perfection, but about presence, passion, and personal growth. As she teases an exciting new project on the horizon, one thing is clear: she’s just getting started, and she’s taking her community along for the ride one honest post, hair tip, and empowering message at a time.
Photo Credits Starky Morillo