Rum.Gold Returns With “IS IT SOMETHING I SAID”
Brooklyn-based singer-songwriter rum.gold makes a resounding reemergence with the release of a haunting new single and video, “Is It Something I Said.” Known for blending soul and R&B into emotionally-charged soundscapes, rum.gold once again pushes the boundaries of storytelling, this time exploring the generational weight of trauma through an intimate and moving narrative. The story follows a son and a mother who, overwhelmed by anxiety, depression, and unresolved grief, fills their home with a lifetime of collected objects. As the video progresses, it shifts into a surreal reimagining of an early 2000s Hoarders episode—now centered on the adult son, who has inherited both her belongings and her compulsions. Blurring the lines between reality and performance, “Is It Something I Said” reflects on how the emotional environments we grow up in often become the ones we recreate as adults. Themes of generational trauma, grief, and inherited behavior are explored in a striking, cinematic visual directed by Spencer Clark & Robbie Vicencio, alongside rum.gold, who wears Martine Rose and Willy Chavarria as he navigates dreamlike spaces that mirror the emotional and psychological weight of the story.
Since his arrival on the scene in 2018, rum.gold has been illuminating the alt r&b world with his angelic voice and distinct singing style, praised in The New Yorker, Billboard, Complex, Paper, Vice, The FADER, Pigeons & Planes, and more. Starting by uploading tracks anonymously on SoundCloud, rum.gold gained recognition for his haunting falsetto and introspective songwriting, which often explores themes of identity, family, and personal growth. His early EPs, yaRn (2019) and aiMless (2020), set the stage for his nuanced storytelling and sonic minimalism, paving the way for his acclaimed debut album, Thicker Than Water (2021), which explored the complexities of chosen versus biological family. His most recent project, U Street Anthology (2023), serves as a powerful tribute to D.C. and his hometown’s Black cultural legacy while weaving in his personal journey of healing and reconnection. With a growing discography that resonates for its honesty and atmosphere, rum.gold has established himself as a thoughtful and essential voice in modern and experimental R&B music.
With “Is It Something I Said”, rum.gold continues to expand his reputation as a fearless and deeply intentional storyteller. The new song not only showcases his signature falsetto and atmospheric production but also underscores his ability to transform personal narratives into universally resonant art. As he prepares to share his next body of work, today’s release offers a powerful glimpse into the next chapter of his evolving artistry.