NY’s Lord Sko Links with Curren$y for New Single ‘Understand’
He is just 20 years old, but NY’s Lord Sko is an old soul with the rhyme talent to match. Reviving the sound of the stoner classics that raised him, he shares “[http://]Understand” ft. Curren$y, his new single and music video. Along with the new single, Sko officially announces PIFF, his upcoming album out 3/28 featuring a cross-generational selection of hip-hop heavy hitters.
“Understand” finds Sko living the life he used to dream of, calling the track “a feel-good stoner anthem that brings the energy of California summer to the bitter New York cold.” Spitting over groovy keys and vibrant sax melodies, Sko raps: “Been feeling great y’all can’t deny the motion / I can travel when I want but lately I been posted / Y’all gotta learn to listen when your time is spoken / Rockin’ Polo puttin’ money on Italian horses.” A longtime idol and inspiration to Lord Sko, Curren$y taps in with a flex-filled verse of his own, looking down on the people who can’t understand this type of success: “Scan the parking lot I got the oldest or the newest car out / All eyes on the screen for the title bout / I might get my Porsche painted green before I bring it round / This for real this ain’t no vinyl wrap.” The “Understand” video, directed by Jason Goldwatch (Jay-Z, Kid Cudi, Blink-182), uses trippy visual effects to superimpose Sko and Curren$y on screens in opulent mansions, superyachts, private ‘Lord Sko’ jets, and more, reflecting the regal lives the rappers live.
“Understand” follows up “Stubborn,” the hazy Arlo Walker-produced stoner anthem, and “Lesson Learned,” the Statik Selektah-produced single that earned praise from Billboard, iHeartRadio and more. The singles presage Sko’s next album, PIFF, arriving 3/28.. The anticipated follow-up to his acclaimed 2023 album United Palace is an expansion of the young rapper’s sound, with a sonic palette crafted by luminaries like Harry Fraud, Statik Selektah, A-Lau, and Arlo Walker, the 18-year-old production prodigy who has been Sko’s right-hand man since his 2022 debut, MUSEUM. The 14-track PIFF signals Sko’s growing respect in the rap game, with greats from all eras stopping by to pay their respects.
With limitless potential and a work ethic to match, Lord Sko is looking to take his NYC sound global. Stay tuned for much more from the young artist as PIFF approaches this Spring.