ISSAM ALNAJJAR RELEASES NEW SINGLE “ZAFFEH”
Jordanian-Palestinian pop artist Issam Alnajjar brings positivity with the release of his uplifting new single “Zaffeh,” out now via SALXCO UAM | Virgin Music Group. Inspired by the Arab wedding tradition shared across the region, the track blends Palestinian and Jordanian elements with an Egyptian accent and a sleek, western-influenced beat. Driven by Arabic percussion, layered instrumentation, and Issam’s expressive vocals, “Zaffeh” reimagines heritage as a bold contemporary anthem, further cementing him as a defining voice in global pop.
In the accompanying video, Issam brings the energy of an Egyptian zaffeh to life. Beneath glowing string lights, he weaves through a lively crowd of all ages, singing, clapping, and dancing in unison. Swirling dance circles and spontaneous bursts of movement merge tradition with contemporary flair, turning the space into a scene of joy, community, and celebration, mirroring the song’s upbeat rhythm and unifying spirit. Watch HERE.
Former GQ Middle East Breakthrough Musician of the Year, Issam Alnajjar first gained international attention with his chart-topping hit “Hadal Ahbek” and debut album Baree? (2021), which has amassed over 2.5 billion streams to date. Drawing from his rich Arab heritage, Alnajjar delivers music that feels both intimate and universally resonant. With “Zaffeh,” following his 2024 single “Ya Leil” and EP WARAY, released in 2023, he opens a new chapter that bridges tradition and contemporary pop while reaffirming his place as an influential voice in global music.
Issam’s journey is defined by cultural fusion, creative resilience, and fearless exploration. At just 21, the rising music prodigy has established himself as a distinctive voice in global pop, blending traditional Arab instrumentation with modern production. Along the way, he has captured attention across the region and beyond, with features in Esquire Middle East, Millie World, Forbes MENA, Ones to Watch, GRAZIA, Arab America, Cairo Scene Noise, and covered Cosmopolitan Middle East. His latest work signals a bold evolution, inviting listeners into his world with innovative sounds and personal storytelling. Through “Zaffeh” and beyond, Issam continues to craft a narrative of identity, heritage, and perseverance that resonates across cultures and borders.