Isaiah Rashad Says It’s The “SAME SH!T”
The wait is over. The silence is broken. And Isaiah Rashad is back to reclaim rap on his own terms. Today, the Top Dawg Entertainment (TDE) visionary officially kicks off a new era with “SAME SH!T,” a gripping lead single and striking visual, setting the stage for his highly anticipated third studio album, It’s Been Awful, arriving May 1 via Top Dawg Entertainment/Warner Records. It’s a fearless, fully-realized body of work already shaping up to be one of the most important rap releases of the year.
“Conceptually, the song reflects what matters most to me- my family, taking care of myself, and the everyday grind. At its core, it’s about hustling, showing up and putting in the work every single day,” says Rashad. “With all the experimentation and sounds across the album, I wanted to ensure there was something that spoke directly to where I’m from, for my older brothers, for that core audience. It’s that trunk-rattling type of record.”
Out now, “SAME SH!T” arrives with a psychologically intense visual that finds Rashad trapped inside a surreal nightmare, battling himself in a relentless, internal war. Directed by Omar Jones for Adele Drive, the video blurs reality and illusion, mirroring the cycles, pressure, and self-confrontation that define this chapter — a striking, cinematic statement that signals an artist pushing deeper than ever before.
On April 7, Rashad debuted the official It’s Been Awful album trailer — a cinematic and emotionally charged preview that set the tone for the world Rashad is about to fully unveil.
It’s Been Awful doesn’t just mark a return — it’s an evolution. After years of anticipation, Rashad
steps forward sharper, more self-aware, and fully locked into his purpose. The album captures the tension between chaos and clarity, pain and growth, indulgence and discipline — all delivered through the unmistakable voice that made him one of rap’s most essential storytellers. This is Isaiah Rashad at his most honest, most evolved, and most present.
With a catalog that has already defined a generation — from The Sun’s Tirade to The House Is Burning — Rashad has always created his own sound.
Credit – Christopher Parsons