GIULIA BE Releases “Poltergeist”
Brazilian singer-songwriter GIULIA BE introduces a new song “poltergeist”, that will be a part of her forthcoming self-titled trilingual project which has been hinted alongside a string of recent track releases in English, Spanish and Portuguese, to be released next year via Sony Music.
“poltergeist,” which she composed in English a few years ago, and she stylizes in lowercase lettering as an aesthetic matching her other releases this year, is a track that expands on the idea of ghosting — when someone vanishes from a relationship — and pushes it one step further.
It blends pop rhythms with a dark, cinematic edge. The track reaffirms GIULIA BE’s command of English composition, balancing confidence and subtle irony in the lyrics: “my love is like a poltergeist, keeping you up at night.” Written by GIULIA and produced by her recent “fool for love” single collaborator, Stuart Crichton (Backstreet Boys, Kesha, Elton John, and Louis Tomlinson).
GIULIA explains, “The one who leaves the relationship can remain just as haunting: not out of nostalgia, but through the emotions that are left behind. It’s the kind of impact that makes the other person keep asking, commenting, and searching for traces, unable to let go. She continues, “When I first worked with Stuart on ‘fool for love’, I realized he understood the way I sing and the way I feel. I wrote ‘poltergeist’ a few years ago, but it wasn’t the right time to release it. Now, we’ve taken the narrative to a more intense and deeper place.”
The energy of “poltergeist” also unfolds in the Olivia Mucida directed music video co-creative directed by GIULIA, Olivia, and Lennyn Salinas. It showcases a figure fully aware of her own magnetism. Lying over satin sheets, surrounded by blades orbiting her presence, she doesn’t chase attention — she draws it in. Every frame reinforces that the power does not lie in disappearing, but in remaining just out of reach: it isn’t the ghost that pursues someone, it’s the ghost they cannot stop trying to summon.
“The concept came from this provocation: what is stronger than ghosting? The poltergeist. Someone disappears but continues to haunt. The lyrics show a character trying to ‘invoke’ that presence — asking if they’ve seen her, where she is, as if trying to call her back. He stays up at night thinking of her; she has already moved on”, says GIULIA BE.
“poltergeist” continues the musical project “GIULIA BE”, a trilingual audiovisual work. Across “fool for love,” “bye bye bahia,” “viciada,” and “delícia proibida”, each track reveals a different facet of the artist — from surrender to desire, from intensity to detachment. And the journey will continue next week on December 11, when GIULIA will release “tonta”, written in Spanish.
GIULIA explains that “these are songs I’ve been collecting over the past few years. Some I wrote nine years ago, others just four months ago. They’re fragments of deeply personal stories — not always about me — that reveal an internal abundance of opinions and musical styles. That’s why I gave the project my name: it is the truest reflection of what happens inside my brain every day.”
This chapter-based structure mirrors how the artist organizes her repertoire: each language plays a specific role in her trajectory — English, connected to her life between Brazil and the United States; Spanish, associated with emotional intensity; and Portuguese, tied to her roots and affective memory. In this process, GIULIA consolidates a moment of creative maturity and positions herself as one of the rising voices of her generation. Part of Sony Music’s global roster, under the label’s international division and with direct support from executive Afo Verde, she leads a project that combines global reach, aesthetic consistency and artistic direction.
Developed alongside her brother Dany Marinho and producers who have worked with names such as Rihanna, Lana Del Rey, Bad Bunny, Sabrina Carpenter, and Madonna, “GIULIA BE” reflects not only the evolution of GIULIA as a singer and songwriter, but also as a global star.
