Enny Returns With New Single & Video “Selfridges”
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Following a breakout summer that saw her join Jorja Smith as support on her North American tour, while headlining her own sold-out dates across New York, Chicago, Toronto, and Los Angeles, not to mention appearance on Lyrical Lemonade and On The Radar, South East London’s ENNY returns with her brand new single and video, “Selfridges,” out now via FAMM.
| The video, directed by ENNY and Ivor Lawson-Adamah, was teased as a part of a hugely viral campaign that saw ENNY pretend to quit music to launch The Peng Black Girls Cleaning Company. Starring ENNY alongside popular creator Face In The News, the duo take viewers on a hilarious, tongue-in-cheek day-in-the-life journey on what would have happened had the venture taken place.“Selfridges” captures ENNY at her most playful and self-assured. Over buttery, jazz-infused production, she characteristically reflects with the same deft storytelling and wit that have made her one of the UK’s most distinctive voices. |
| Speaking on the track, ENNY says, “This song came about after a session with Gotts Street Park to finish ‘Mountains’ in 2022. We had a little jam nothing serious, they played, I wrote and drank a magnum as I did back then. I loved that the music was so happy go lucky but I wasn’t. I heard the demo again last year and it still felt as fun as it did when we recorded it. And it reminded me that I just want to have fun and be as creatively alive when making music. And how do I make this feel more alive? We create a world around it! Take people on a journey of creating my own business outside of music, which when announcing my career pivot completely took me by surprise, with the outpour of love. I’m not quitting music but thank you for all your support in my current and new ventures.” |
| “Selfridges” follows this summer’s “Cabin Feva” and continues ENNY’s rich creative streak, as she steps further into her next chapter with a renewed sense of freedom and humor. This November 13th, ENNY will play a very special intimate headline show at House of KOKO, her first London performance since returning from the US. She also recently performed a standout set at London’s Prada Mode in October. With over 350 million global streams and co-signs from Jorja Smith, Loyle Carner, Smino, Odeal, and Masego, ENNY continues to redefine what it means to be a modern British storyteller; unflinchingly honest, soulfully self-aware, and always in her own lane. |