Ludovic de Saint Sernin Joins Ann Demeulemeester
A new creative director of Ann Demeulemeester
Ann Demeulemeester has officially appointed Ludovic de Saint Sernin as the brand’s creative director. His first collection for the label will be unveiled in March 2023 at Paris Fashion Week.
With the announcement of his appointment, the brand released a series of de Saint Sernin’s images photographed by Willy Vanderperre and styled by Olivier Rizzo. Titled “a prelude and an act of continuity”, the brand presented a new creative vision for the house.
Through the images, he basically embodies several pieces from the Ann Demeulemeester archive, interpreting them anew. He presented a dynamic spectrum of previous collections of the brand. The key items include such as an intense red one-shoulder dress AW96, bias-cut silk satin skirt SS06, black leather knotted top AW95 and a silk tulle long twist top AW22.
Meanwhile, the brand said in its official Instagram, “Authorship and autobiography gain centrality, as Ludovic de Saint Sernin shapes the Ann Demeulemeester traits around his vision, proclivities, and individuality, offering a first-person reading and the connection with today’s audience that comes from that.”
Also, the brand added “Sensuality, tension, silhouette, fluidity, wildness, and a graphic feel are defining pillars of the language Ludovic de Saint Sernin is about to build as he traces the new course of Ann Demeulemeester, injecting his approach to fashion as a tool to shape and free one’s presence and appearance.”
About Ludovic de Saint Sernin
Born in Brussels and raised in Paris, Ludovic de Saint Sernin graduated from l’ESAA Duperré. Before launching his eponymous label in 2017, de Saint Sernin worked at Balmain as an embellishment expert for two years. Later, his own brand has captured industry attention for his exploration of sex and sexuality through clothing.
