THE NEW SCENT OF PRADA, PARADOXE
Image via Prada Beauty
Parada Beauty launched Paradoxe, the latest feminine fragrance of the house that evokes new scented sensations. Reinventing the iconic code of Prada, the bottle of the Paradoxe embodies the triangle logo of the brand with the minimal contrast of a lovely pink shade of the fragrance and the black cap and logo.
Emma Watson, the new muse of Prada beauty featured in the campaign of Paradoxe, making her directorial debut in the short film. She narrated, starred, and directed the commercial that depicts her own story, playing 8 different women: the explorer, the performer, the dancer, the diver, the painter, the activist, the actress, and the woman – at once alive and vibrant within her, set free in the spirit of indefinable.
With the intense storytelling of the film, she celebrates her every dimension and conveys a powerful message for women to embrace self-exploration and express the potential of multi-dimensional characters within themselves in perpetual evolution.
“Being empowered, beautiful, powerful, interesting, dynamic, strong, and vulnerable. That’s liberating to me. I am never the same. But I am always myself.” as Emma Watson narrated in the commercial video of ‘The Behind the Scenes with Emma Watson’ by Prada Beauty recently released.
The scent of the fragrance is a white floral bouquet that is sweet and fresh. Appealing to modern femininity, 3 main ingredients are used: Neroli, Amber, and Musk which reconcile timelessness and avant-garde, nature, and innovation for women with boundless possibilities.
The top notes of the fragrance are calabrian bergamot, tangerine essence, and a pear accord, which you will immediately note after spraying. While the freshness of neroli bud essence, tunisian orange blossom, and jasmine sambac come in the middle note, amber accord and white musk accord add intensity and sensuality to its base.
Askew yet powerfully grounded. This is the message of Paradoxe to celebrate female multi-dimensionality. To put it simply, it’s minimal, luxurious, sophisticated, and eccentric within a dynamic symphony, also, sustainable with the refillable bottle.