Erica Banks Buss It Challenge Takes Over Internet
Image Courtesy of Delux Magazine
A new social media challenge has taken the internet by storm thanks to rapper Erica Banks. The “Buss It Challenge” may have gotten its start on TikTok, but it quickly gained popularity and videos of the challenge can be seen on various apps like Twitter, Instagram and Facebook.
In these 15 to 20 second clips of the challenge, participant(s) start off being extremely underdressed while the beginning of the song plays in the background. Then, once Banks starts to rap a part of the chorus, the participant(s) drops to the floor and reveals their transformation into a dressy look. With the song’s catchy and upbeat hook and the ease of the video’s production, no wonder the trend has become so widespread! Celebrities such as Monica, Rico Nasty, and Gabrielle Union have even taken part in the challenge.
Erica Banks, who is the mastermind behind the song, only stepped foot in a recording studio for the first time in December of 2019, but has quickly gained widespread recognition because of her song “Buss It.” The Desoto, Texas native launched her career as a part of the independent record label, 1501 Certified Entertainment. But as of January 2021, she is currently signed to Warner Records.
As a result of this trend coming about, “Buss it” has received over two million views on YouTube and has reached the number five spot on the iTunes chart. Once the trend first gained popularity, Banks tweeted “I can’t believe I almost didn’t drop Buss It last year.” She even posted her own Buss It challenge for her fans on her Instagram account.
Though this song has become popular in such a short amount of time, she isn’t slowing down anytime soon. She has also released a new video on YouTube for her song “Toot That” featuring another Texas native, Beatking. One thing is for certain: the success of the Buss It challenge is only the beginning for rapper Erica Banks.