PUMA X EMORY JONES | BUILT ON HUSTLE, BASED ON STYLE
PUMA introduces its newest collaboration with entrepreneur, Emory Jones. As epitomized by his motto of “betting on yourself” he has stayed true to his roots while expanding his reach worldwide.
This collection is intended to show the evolution of Emory Jones as an entrepreneur, influencer and brand from Maryland to the world. The products within are designed to meet the intersection of luxury and comfort. Featuring premium materials and tasteful graphics in easy to wear silhouettes and living up to Emory’s vision of “simple fly”
If you don’t set goals for yourself, other people will always run your life!
– Emory Jones
The collection features three distinct footwear silhouettes that intersect new PUMA heavy hitters with old school style that PUMA is known for. The first is the Clyde x Emory Jones. In 1973, basketball’s Walt “Clyde” Frazier made a name for himself on the court with his signature colorful – the PUMA Clyde was born. This version features the OG Clyde features the same quality leather upper in white but complimented with rose gold logo detailing and matching premium lace tips.
The RS has been reintroduced to the PUMA family this year but quickly has become a fan favorite. First developed in 1987, the PUMA Running System, or “RS”, model has continually evolved, and is now entering the realm of casual wear. For 2018, PUMA gives the RS a future-retro makeover with a totally new model that draws inspiration from the past and lives in the future. The RS-0 Emory Jones and RS 100 x Emory Jones gets restyled while staying true to the roots of the first iteration. Pops of teal throughout both pairs pays homage to that while subtle detailing of pops of rose gold set these iterations apart.
The PUMA x Emory Jones capsule wouldn’t be complete without a line of apparel that stays true to Emory’s motto and philosophies. The Spezial Groove City Track Jacket and matching Spezial Groove City Pants are available in forest green with dusty coral accents. Made from a premium French terry fabric the track suit compliments perfectly with each of the tees from the capsule. The Bet on Yourself Tee pays tribute to Emory’s words, available in gray as well as dusty coral, both colorways feature the words stitched on the back reminding you to always believe in yourself. The Route 50 Tee, Simple Fly Tee and Small Town Big City Tee all showcase a different piece of Emory’s spirit. Along with tees the capsule also contains the Drive Long Sleeve Tee and Cambridge Pulloverwhich keep to the melody of “simple fly”.
