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PUMA TAKES ON 80’S MUSIC VIBES FOR THE NEW RS-0 SOUND

Back in the ‘80s, the original RS (Running System) was an innovative, high quality cushioning technology. Today, PUMA rebooted the RS design and reset it back to zero – stripping it down to the basics, then building it up with modern materials and new cushioning tech. The RS-0 has arrived with an innovative design that’s evolved from the past and distinctly future looking.

PUMA has explored cultural genres such as gaming, music, photography and more to tell these stories of reinvention. And it continues this summer with sneaker drops inspired by music and sound. To celebrate this pillar within the pop culture spectrum, PUMA introduces the new RS-0 Sound.

The RS-0 Sound tells stories of remixed culture and musical reinvention. Inspired by ‘80s drum machines, music videos and bright colored fashion, the sneaker comes in diverse color ways and fun color block design. The silhouette also throws you back to the era where running shoes ruled the streets and dance floors. With added loops, sleek lacing system, subtle perforations on the vamp, a tonal embossed Formstrip and bright colored padded inserts. Definitely retro looking but with a futuristic vibe. The R-System logo puts the finishing touch on the tongue and outsole.

 

RS-0 SOUND Puma White-Dazzling Blue-High Risk Red

RS-0 SOUND Puma Black-Dazzling Blue-Puma White

RS-0 SOUND   High Risk Red-Gray Violet-Puma Black

RS-0 SOUND   Puma White-Gray Violet-KNOCKOUT PINK

RS-0 SOUND   Puma White

RS-0 SOUND   Puma Black

RS-0 SOUND   Puma Black-Puma Black-Shocking Orange

 

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