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PROJECT, PROJECT WOMEN’S DEBUTS IN NEW YORK CREATING FIRST DUAL-GENDER MARKETPLACE

For the first time, PROJECT and PROJECT Women’s will debut the Spring/Summer’19 collections alongside FAME and ACCESSORIESTHESHOW opening on Sunday, July 22nd and running through Tuesday, July 24th at the Jacob Javits Center in New York. This men’s and women’s marketplace will present the first-ever and the only dual-gender event.

 

In a period when so many brands and retailers serve both men’s and women’s markets, creating one inspiring, unified market enables show-goers to connect and discover new resources and grow their businesses more effectively and efficiently than ever before.

 

Leading menswear trade event, PROJECT fresh off the June announcement of their partnership with Italian trade show, WHITE, environmentally friendly German brand, WRAD, will exhibit their SS’19 collection to the New York market. CFDA designers Parke & Ronen and Woodhouse Army will also showcase their new lines as apart of the growing roster of PROJECT brands.

 

“Partnering with WHITE Show is yet another extension that furthering PROJECT’s global footprint in the fashion marketplace. Having WHITE is just one facet of compelling menswear talent present at the show. This season, attendees will have the opportunity to find a bevy of talent ranging from directional Parsons graduates to fresh new scene like Woodhouse Army, “ states Men’s Fashion Director, Tommy Fazio.

 

“Next In Class”, the 4th edition of The New School’s Parsons School of Design and PROJECT’s partnership to support new brands will include four recently graduated designers Anne Li, Joengmin Cho, Ru Jin Tsai, and LVMH finalist NIHL. The designers will present their FW’19 collections to luxury retailers, buyers, and e-commerce vendors, gaining exposure and insight into the wholesale marketplace all who were apart of the MFA and BFA programs.

 

MRket, the sophisticated fashion event for discerning menswear brands, returns with its international sections Brits in New York highlighting the best in British menswear, handmade footwear, and sartorial furnishings from Alan Paine Knitwear, Barbour, Alfred Sargent, Fox Umbrella and Chrysalis and Made in Italy, championing fine Italian craftsmanship and tailoring and welcomes style aficionado and influencer Karl-Edwin Guerre of Guerreisms.

PROJECT Sole, New York’s contemporary footwear platform has teamed up with the Portuguese Footwear, Components, Leather Goods Manufacturers’ Association (APICCAPS) to unveil a show-stopping installation highlighting Portuguese footwear, apparel and accessories brands providing retailers and buyers a visual snapshot of the country’s best contemporary brands. MADE in Portugal section offers a robust preview of men’s and women’s Portuguese footwear and apparel including Carlos Santos, Fly London, Lemon Jelly and Pregis.

 

“It’s an exciting time for men’s footwear. Based upon the momentum we’re seeing from the quality of brands exhibiting and quality of retailers attending PROJECT Sole NY, is a spotlight on a trend in this moment when people are looking for direction,” shares Leslie Gallin, President Footwear, UBM Fashion. PROJECT Sole remains as New York’s only men’s contemporary footwear destination; noteworthy brands this season include Barker Shoes, Walk London, Trickers and Wolf & Sheperd.

 

The New York debut of PROJECT Women’s will offer an edited assortment of vibrant ready-to-wear collections including Scotch & Soda, Dolce Vita, Rails, Serpui, and J.O.A and The Experience @ PROJECT Women’s which will offer a custom-made teepee installation previewing must-see accessories at the show.

 

PROJECT Women’s opens up conversation with the Open Style Lab lounge, an organization committed to creating technology-based wearable solutions for people of all abilities without compromising on style. Short videos and prototypes presented by Parsons School of Design will offer inspiring and educational information on how to more accessibly design garments for people of all abilities. Learn more about Open Style Lab here: www.openstylelab.com

 

The July Market welcomes ACCESSORIES THE SHOW and FAME amplifying the women’s wear presence with refreshed and diverse offerings. “This July market offers retailers the opportunity to shop for immediates to fill their stores as well as resort/holiday. Fame and ATS brands specialize in that sweet spot price point where all merchandise retails under $100,” shares Kelly Helfman, VP Brand Director, UBM Fashion.

 

ACCESSORIES THE SHOW presents trend-driven accessories brands and new and emerging designer collections. This season ATS welcomes FEATURE, an innovative show floor concept highlighting both new and in-demand accessories brands including Brighton, Karine Sultan, CRISLU, Barrington Gifts, and Woven Pear. Shop never-before-seen collections and returning favorites available for cash and carry and wholesale orders.

 

Explore fun, fresh and full of cool trends at FAME, the one-stop shopping destination where the retailers will discover RTW young contemporary and trend-driven fashion for women alongside a curated selection of items for Cash & Carry noting jewelry and accessory items from around the world. FAME will also bring a 90’s trend display entitled at the show’s lounge. New and noteworthy brands this season include Cotton Candy, GLAM, Lush and Vintage Havana.

 

Additional highlights of the show include:

 

  • THE FOUNDRY at PROJECT is the natural evolution of the modern gentleman’s cultured aesthetic with tastefully curated selection of refined men’s apparel, purposeful objects, male grooming products, and contemporary home goods. Brands include: J. Andrew, Ledbury, and Rustico
  • The Tents at PROJECT serves as a focused platform for the top luxury and designer, contemporary men’s and dual-gender labels to convene for the most inspiring shopping experience in market. Brands include: VINCE, Faherty, Baldwin, Relwen, and Raleigh Denim Workshop.
  • BLUE@PROJECT; the industry’s premier destination for premium denim brands that celebrate organize and deconstructed denim and product. Brands include; 7 for all Mankind, DL1961 Premium Denim, Rock Revival, Paige, Mavi and among others.
  • THE EDIT: Stay one step ahead of the market with a curated installation of the most of-the-moment looks, exclusively featuring brands found on THE TENTS, PROJECT, MRKET show floors

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