Hawthorne launched new “Leather” scent with a performance and video by Aaron Maine from the band “Porches.” Before the performance guests enjoyed sets by DJs Nick Hadad, Daniela Lalita, Aristotle, Peter Kwang and Joey Labeija.
The crowd receives a sample of Hawthorne’s new cologne.
Aaron Maine from Porches, Emily Ratajkowski, Amandla Stenberg, Dev Hynes, Nick Hadad, Daniela Lalita, Aristotle, Peter Kwang, Joey Labeija, Emmanuel Olunkwa, Martine Ali, Maya Laner and Alex Kellogg were all in attendance for the latest release.
Hawthorne is the first personalized cologne brand. It uses customer lifestyle and body chemistry data to deliver tailored fragrances with over 95% accuracy. Customers answer an online questionnaire about their diet, fashion style, and favorite drink, and Hawthorne uses its proprietary scent tailoring algorithm to deliver their perfect scents. Hawthorne colognes are created by the world’s best perfumers who have won over a dozen Fragrance of the Year awards and have created best-selling fragrances for Dior, CK, and Polo. In addition, Hawthorne delivers the highest quality fragrances in the market by spending over 10x more than other design brands on its fragrance ingredients. Hawthorne was started in 2016 by two childhood friends, Phillip Wong and Brian Jeong, with the goal of making it simple for busy modern men to experience beautiful and high quality fragrances.