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Charaf Tajer Launches: CASABLANCA Summer Spring 2019



Casablanca is a Parisian menswear brand created as an après-sport concept founded by French Moroccan creative director Charaf Tajer. The debut collection, Casablanca Tennis Club, is the Spring/Summer 2019 collection is launching today, October 31st 2018.


For Tajer, who is known for his involvement with French brand Pigalle and Parisian hot spot Le Pompon, Casablanca is effortless elegance that epitomizes his interpretation of new luxury. The city Casablanca, where his parents met and where he spent his summers as a child, evokes childhood memories of what vacations and getaways feel like.





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