This March, ALEXACHUNG releases the fourth collection titled Virginia. Inspired by the Bloomsbury Group, the collection features 100 Spring appropriate pieces across ready-to-wear, jewelry, and shoes, all channelling the playful effervescence synonymous with the brand.
Alexa Chung, Creative Director
The new collection “Virginia” is a celebration of art, craftsmanship, and self-expression. Drawing inspiration from the works of British painters Duncan Grant and Vanessa Bell, the sister of Virginia Woolf, the collection evokes a modernist intellectual tone. Both Bell and Grant were pivotal players in 20th Century painting and members of the infamous ‘Bloomsbury Group’, a group of artists, poets, philosophers and writers. Throughout, Chung explores Charleston, the country haven and getaway for the group.
Her latest collection prices range from £70 for ALEXACHUNG’s signature tees, £500 for statement dresses and up to £995 for jackets.