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ALEXACHUNG Launches the Virginia Collection

This March, ALEXACHUNG releases the fourth collection titled Virginia. Inspired by the Bloomsbury Group, the collection features 100 Spring appropriate pieces across ready-to-wear, jewelry, and shoes, all channelling the playful effervescence synonymous with the brand.

Alexa Chung, Creative Director

The new collection “Virginia” is a celebration of art, craftsmanship, and self-expression. Drawing inspiration from the works of British painters Duncan Grant and Vanessa Bell, the sister of Virginia Woolf, the collection evokes a modernist intellectual tone. Both Bell and Grant were pivotal players in 20th Century painting and members of the infamous ‘Bloomsbury Group, a group of artists, poets, philosophers and writers. Throughout, Chung explores Charleston, the country haven and getaway for the group.

Her latest collection prices range from £70 for ALEXACHUNG’s signature tees, £500 for statement dresses and up to £995 for jackets.


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