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Who is Riley Rose?

Come see the world through Riley Rose tinted glasses.

 

Forever 21 is branching out big time! Who’s excited? Forever 21 is known for its inexpensive fashion that markets the trendy millennials. On September 30th, 2017 Forever 21’s stand alone “beauty boutique”, Riley Rose is set to open their pink coated doors. It’s opening up in malls in multiple locations by 2018, but the very first location is at the Glendale Galleria Mall in Glendale, California. I got an exclusive invite to the VIP party last night, to view the store firsthand.

The boutique itself is MAJOR! PINK, PINK and more PINK. Upon entering the store you get the sense that you have entered another world, perhaps your favorite childhood board game, “CANDY LAND“.  The layout of the place is open and all white with plashes of color everywhere. Jars of candy filled to the top sit on shelves of even more treats. Yes that’s right, Riley Rose sells candy too. The Boutique focuses on all things beauty, skincare, and home decor such as, candles and pillows. My favorite thing about the sister store is that they sell products from brands that are cruelty free against animals, and vegan friendly.

During the launch event guests indulged on cotton candy, lavender ice cream, and sipped on rose while shopping. Jordyn Woods who you may recognize from the hit TV show “Life of Kylie” was the celebrity DJ. She is coming into her own as a business woman, and model. With a contract with Whilemina Models, she has gained endorsement deals, and also recently collaborated with Addition Elle to launch a clothing line for woman of all sizes. GO Jordyn!

Forever 21 will launch three more Riley Rose boutiques this year, and many more  in the future. I hope you fashionistas are making plans with your gal pals for a trip to Riley Rose this weekend to shop all things beauty! It officially opens tomorrow. Don’t spend all your allowance girls. For more information visit www.rileyrose.com.

(Scroll down to view photos and videos from inside the event.)

 

     

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